Great Lash is Maybelline's iconic, award-winning mascara, on shelves since 1971 and long a best-seller for its simple, no-fuss formula. The lash-doubling washable formula coats lashes to build natural-looking volume and length without clumping, and the small, flexible brush makes it easy to reach short lashes at the inner and outer corners. It's ophthalmologist-tested and safe for contact lens wearers, and washes off easily with warm water. A reliable everyday pick for anyone wanting fuller-looking lashes with a classic, buildable formula. Apply from root to tip in a zig-zag motion for maximum volume.