L.A. Girl's Soft Matte Cream Blush is a blendable, gel-like cream blush that dries down to a soft matte finish, adding a natural, buildable flush of color to the cheeks. It doubles as a lip color for a coordinated, easy makeup look. The vegan formula is enriched with Jojoba Seed Oil and Vitamin E to help keep skin feeling hydrated while wearing color, and the needle-nose applicator allows for precise, mess-free dispensing directly onto the skin. It suits most skin types looking for a lightweight, natural cheek color rather than a heavy powder finish. To apply, dot a small amount onto the cheekbones and blend outward toward the hairline using fingers, a sponge, or a brush, building up for more intensity as desired.