e.l.f. Lash 'N Roll is a mega-curling mascara built around a curved, double-sided silicone brush designed to lift and separate lashes for a wide-eyed, eye-opening effect. Shorter bristles hold the formula close to the brush while the longer bristles lift, curl and evenly coat each lash from root to tip. The long-lasting formula is smudge- and flake-resistant, helping the curl hold throughout the day without clumping. As with all e.l.f. products, it's vegan and cruelty-free, and free from phthalates and parabens. Wiggle the brush at the base of lashes and sweep upward to lift and define. A good choice for anyone with straight or hard-to-curl lashes looking for lasting lift without an eyelash curler.