e.l.f. Power Grip Primer is a sticky, gel-based face primer formulated to help makeup grip and last longer while hydrating the skin. It's made with hyaluronic acid (in the form of sodium hyaluronate) to help skin retain moisture for a plumper look and feel, along with niacinamide. The lightweight, tacky gel texture smooths the look of pores and fine lines, creating a better canvas for foundation application. It's vegan, cruelty-free, and formulated without phthalates, parabens, or sulfates. Suitable for most skin types, including those who struggle with makeup slipping throughout the day. Apply a small amount evenly over clean skin before foundation, letting it tack up for a few moments before applying the rest of your makeup.