e.l.f. Lash Beats is a defining and lengthening mascara that uses fine fibers to build visible length while a defining brush separates and coats each lash for a fuller, more dramatic look without clumping. It goes on smoothly and holds its shape through the day. Like other e.l.f. formulas, it is made without phthalates, parabens, or triclosan, making it a gentle daily option for most lash types. Great for anyone who wants noticeably longer, more defined lashes at an accessible price point. Apply from root to tip in a zig-zag motion, layering for extra volume, and remove with a gentle makeup remover at the end of the day.